There is indeed a scientific basis for the influence of smell on human behavior and decision-making. Research at the University of Oxford has shown that, unlike the visual and auditory nerves, the nerves in the human brain responsible for processing smell are closely connected to the central nervous system in charge of emotional control, so smells can strongly affect people‘s emotions.

Research shows that when it comes to shopping:

74% of customers will visit a store because they are attracted by the aroma.

50% of customers said that they would stay longer in the store because of the familiar Christmas aroma.

74% of customers will have a stronger tendency to buy impulsively because of fragrance.

And in the mall:

91% of consumers say that a pleasant aroma has a positive impact on their experience.

69% of visitors believe that the atrium fragrance has improved their perception of the mall brand.

29% of visitors said that the aroma made them more likely to return to the mall in the future.

It can be seen that a fragrance that is exclusive to one‘s own brand and shopping center is very important for improving one‘s own taste.