For the clothing industry, in addition to good product quality, the overall environment of the store is also very important. While promoting the visual/auditory aspects of the store such as music, lighting, and product display, use "scent" to promote the brand to customers. The effect of the image can promote the flow of people, and the rate of entering the store after staying in the store for a long time, and increase the purchase rate of customers.

Just imagine, if you smell an unpleasant smell as soon as you enter, will you still be in the mood to stay in this store? Fragrance itself has the characteristics of relaxing, shortening the distance, and enhancing consumption desire. The brand chooses "personal fragrance" according to its own characteristics and business philosophy to create a tasteful and unique shopping environment, so that customers can enjoy pleasant shopping fun. In addition, the brand image will be deepened in the minds of customers, and it will not be forgotten for a long time, and it will also become a repeat customer.