The finance and banking industry is highly competitive and maintaining customer relationships plays a very important role in order to be successful in this field. Improving customer satisfaction is the most powerful means of retaining customers. Banks are currently using scent marketing as a way to improve customer satisfaction in their branches. Smell aims to create a relaxed atmosphere for anxious clients, or create a homely environment that reduces boredom for guests. Waiting in long lines is frustrating and an unpleasant experience. Improving the environment with fragrance can improve customer satisfaction with service.

Feel-good scents at the bank can create an atmosphere of motivation and comfort, and improve customer service levels, leaving a lasting impression on customers.

Scent Description: The use of scent in retail environments can increase customer satisfaction and prolong customer stay.

Olfactory Marketing Advantages are as following:

1.Customer Retention: The positive effect of fragrance is its ability to enhance customer relationships and business performance.

2.Customer satisfaction: Scent can reduce the anxiety of customers waiting in line and improve service standards.

3.Brand awareness: Scent is the most effective auxiliary method for brand building.