Star Hotel
Time:2022-02-21
Views:308
Hotel scent marketing refers to the use of scent equipments to atomize plant essential oils into nanoparticles and diffuse them into the place, so that the place exudes fragrance. It is a kind of invisible and intangible but can be felt and smelled in the air. Intangible substances (plant essential oil nanoparticles).
What problems can hotel scent marketing solve? After the hotel and other commercial places carry out space aromatherapy, a comfortable and pleasant aroma will diffuse in the room, thereby improving the indoor air quality, effectively removing smoke, musty, miscellaneous smells, etc., and creating a warm and romantic atmosphere. The plant aroma essential oils used in star-rated hotels can make people feel relaxed, relieved and happy, especially for guests on the road.
Space fragrance forms olfactory recognition through unique fragrance, just like a certain brand of perfume, you only need to smell it lightly to associate with its brand. The fragrance of star-rated hotels is closely related to the hotel brand. When customers walk into the hotel, the fragrance of the hotel will attract them, and use the fragrance to deepen the customer‘s memory of the hotel. The hotel uses such a fragrance marketing model to provide Customers create a comfortable and beautiful accommodation experience, making customers forget to return and attracting customers to stay again.
We are well aware of the mystery of perfume fragrance, which will be full of romantic atmosphere, impressive, and also the most luxurious "decorative fashion" in the hotel space. This fragrance is like the smell of love, which cannot be seen or touched by people. , so that the guests who have stayed will not forget its existence, and use this fragrance memory to associate with the hotel, thereby increasing the customer‘s sense of identity with the hotel. This is the role of space.
Hotel fragrance is the addition of fragrance to indoor space, which is a major breakthrough in the use of fragrance and a breakthrough in marketing methods in various industries. Hotels, KTVs, bars, clubs, shopping centers, restaurants, office buildings, office buildings, 4S stores, exhibition centers and other commercial use spaces add fragrance to diffuse the fragrance in designated areas, so as to enhance customers‘ feelings in the consumption process and deepen customers‘ awareness of Brand impression, enhance brand loyalty. The unique fragrance also increases customers‘ recognition of the corporate brand, and the unique fragrance label of the image brand.