Why Scent Marketing ?
Scent marketing, also known as olfactory marketing, aroma marketing or ambient scenting, which is a special marketing way by diffusing a pleasant scent to the environment to create a memory between your brand and specific scent. It will not only increase the sales directly, but also enhance brand recognition and customer’s loyalty.
The team of Scentsea did an interesting interview ever, 65% of interviewees said that they had already forgotten the content of the movie they watched a month ago, but they clearly remember the smell of popcorn in the theater.
Related research shows that the daily sales of retail stores increase about 35% after they choose right strategy of scent marketing. On the other hand, the customers’ satisfaction and repurchase rate has also increased significantly.
Different from traditional marketing methods, scent marketing is carried out when the customer is completely relaxed, so they have no resistance to this kind of marketing at all.
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